Disclaimer

This page sets out the limits of what you should rely on from this website. It is not an attempt to disclaim responsibility for the work we are paid to do — that is governed by our Terms & Conditions. It concerns the informational content published here.

1. General information only

Everything on this website is published for general information. It is not professional advice tailored to your circumstances, and it does not create a client relationship between us. An advisory relationship begins only when we have agreed a scope of work in writing.

Before acting on anything you read here, consider whether it fits your particular situation, and take appropriate advice.

2. Technical guidance

Where we describe a technology, approach or configuration, we do so in general terms. IT environments differ enormously — what is sound practice in one architecture can be harmful in another. Applying a suggestion from this site to a live system without assessing it against your own environment is at your own risk. Always test changes in a non-production environment first, and take a verified backup before making structural changes.

3. Accuracy and currency

We take care to keep content accurate, but technology moves quickly. Frameworks are deprecated, APIs change, platform policies are rewritten, and security guidance that was correct last year may be obsolete now. We do not warrant that content on this site is complete, current or error-free, and we are under no obligation to update it.

If you spot something wrong or out of date, please tell us — we would like to fix it.

4. No guarantee of results

We describe outcomes achieved on past projects to illustrate what our services involve. These are not promises about what you will achieve.

This applies especially to digital marketing. Search rankings, traffic volumes, conversion rates, advertising costs and return on ad spend depend on your market, your competitors, your budget, your product, your pricing and on algorithm changes made by platforms we do not control. No agency can guarantee a search ranking, and anyone who does is either misinformed or being dishonest with you. We commit to the work described in your statement of work, executed competently — not to a specific commercial result.

5. Statistics and figures

Figures shown on this website, including project counts, client numbers and awards, are indicative summaries drawn from our own records across the life of the business. They are presented for illustration rather than as audited or independently verified metrics.

6. Testimonials and case studies

Client testimonials reflect the individual experience of the person giving them and the specific circumstances of that engagement. They are not a prediction of what your engagement will be like. Case studies are simplified — real projects involve constraints and trade-offs that a summary cannot capture.

7. External links

This site links to third-party websites and embeds third-party content, including a video player. We include them because we think they are useful, not because we endorse everything on them. We do not control their content, availability, security or privacy practices, and we accept no responsibility for them. Once you follow a link away from our site, this disclaimer and our Privacy Policy no longer apply.

8. Third-party trade marks

Product names, logos and brands mentioned on this site belong to their respective owners. We reference them to describe our technical capabilities and compatibility. Such references do not imply affiliation, sponsorship or endorsement by those owners unless we say so explicitly.

9. Website availability

We aim to keep this website available, but we do not guarantee uninterrupted access. It may be unavailable during maintenance, or because of factors outside our control. We may change, suspend or withdraw any part of it without notice. Access to this website is free, and we accept no liability for loss arising from its unavailability.

10. Downloads and forms

We take reasonable steps to keep this site free of malicious code, but we cannot guarantee that files downloaded from it are free of viruses. Please scan downloads with your own security software. Information you send through our contact form travels over the internet, which is never completely secure — please do not send confidential credentials or sensitive personal data through a web form. Ask us for a secure channel instead.

11. Limitation of liability

Nothing in this disclaimer excludes or limits our liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be excluded. If you are a consumer, your statutory rights are unaffected.

Subject to that, and to the fullest extent permitted by law, we exclude liability for any loss or damage arising from your reliance on content published on this website. Liability arising from services we are engaged to provide is governed by clause 13 of our Terms & Conditions.

12. Changes

We may update this disclaimer at any time. The version published when you visit is the version that applies to that visit.

13. Contact us